Project Spotlight: Tata Cha
As Aarkay Signs evolves into Space Crafter Studio, we’re not just changing our name—we’re stepping into a bigger, bolder creative vision. With over 30+ years, 1,000,000+ signages, and 9,000+ clients behind us, we’re carrying forward a legacy of craftsmanship and trust, now infused with storytelling, spatial design, and experiential branding.
Our work with Tata Cha is a perfect example of this new chapter. Tasked with visually translating the brand’s vibrant take on India’s beloved chai culture, we created a mix of dynamic day and night signage, ambient glow-lit backdrops, and bold brand integration across their outlets. The bright red circular logo, set against playful lime-green paneling, doesn’t just say “Tata Cha”—it evokes warmth, comfort, and curiosity from afar. Whether it’s the glowing signage at night drawing you in or the fresh, colorful daytime facade inviting you to pause for a cup, every element was designed to tell a consistent story—one that’s nostalgic yet refreshingly new.
Inside, the branding continues seamlessly. From strategic lighting that highlights their logo in soft, glowing tones to custom installations that blend tradition with trend, we ensured that Tata Cha’s identity shines across every touchpoint.
This project reflects exactly what Space Crafter Studio stands for: taking the essence of a brand and turning it into an immersive experience—where signage becomes storytelling and spaces become soulful.
We’re still the same team that’s helped shape thousands of brands across the country. Only now, we’re crafting spaces that make people stop, feel, and remember.
👇 Scroll Through Our Past Works
1
TATA CHA
We turned Tata Cha’s chai story into vibrant, playful signage.
Glowing reds bring warmth and nostalgia.
The space feels as inviting as a fresh cup.
2
IRONHILL
We created bold, industrial signage to match Ironhill’s raw, craft beer vibe.
Every detail adds to the rugged, energetic atmosphere.
It’s branding that brews attitude.
3
LABONEL FINE BAKING
Golden glow, just like their bakes.
Minimal, warm, and made to charm.
Elegance, spelled in every letter.
4
PRAYOGA INSTITUTE
Clean signage for a clean mission.
Wayfinding that blends into the campus.
Research now has a visual rhythm.
5
COSMEDIQ
Cosmediq’s signage is clean, minimal, and clinically sharp.
The look is modern, soft, and science-first.
It’s skincare, reflected in design.
6
Williams Regrigeration
Cool signage for a cool brand.
Bilingual, backlit, and bold.
That polar bear owns the night.