Project Spotlight: Williams Refrigeration

Cool by Design — Branded to Chill

The Brief

Williams Refrigeration needed branding that would reflect their premium reputation in commercial refrigeration—cool, sharp, and bold. With their flagship showroom in Bangalore, the goal was clear: build signage that not only turned heads by day, but glowed with icy confidence by night.

What We Delivered

1. Lit Like a Legend
We installed dual-language illuminated signage—featuring both Kannada and English—to cater to a wider audience and establish strong local presence. The signage glows a crisp, electric blue after sunset, echoing the “cool” factor of the brand and amplifying its visibility on a buzzing city street.

2. Iconic Identity Integration
That signature polar bear? We made sure it stood proud. Displayed prominently on exterior and interior walls, the logo now anchors the brand identity throughout the space. The backlit bear signage at the rooftop gives the building an instantly recognizable skyline signature.

3. Indoor Branding with Purpose
We also created subtle-yet-strong interior brand applications, such as wall-mounted acrylic boards near the display units and service counters. These add consistency and reinforce brand recall—especially for B2B clients stepping in to explore refrigeration solutions.

Why It Works

✔ LED-illuminated signage that works round the clock
✔ Dual-language execution for regional and global appeal
✔ Premium material finish to match an industry-leading product line
✔ Scalable design that can be replicated across other outlets or showrooms